Services: It All Starts with a Goal

Advertising and marketing are filled with buzzwords and acronyms. I realize this can quickly become overwhelming and confusing. At the end of the day, you just want to know how these capabilities will help your business grow. Did you make a sale? Did we make your phone ring? Did you get a lead? I pride myself on pushing my clients to pursue goals that matter—and then building digital strategies help them achieve those goals. Clicks, impressions, and time-spent-on-site don’t equal a business outcome. Let’s figure out what works best.

Digital Strategy

Capabilities include: Analytics insight development for channel distribution and marketing mix for lead growth. I develop measurable results rooted in data that address client business objectives. 

Conversion Rate Optimization

Capabilities include research, development, and deployment of A/B Testing, heat mapping, messaging strategy. Versed in Marketo, Google Optimize, Optimizely, Crazy Egg, and Hotjar. 

Analytics and Tracking

Capabilities include: KPI development, tagging implementation, and reporting for Google Analytics, Google Tag Manager, and Google Data Studio. Google Analytics Certified.

Marketing Automation

Capabilities include: Integration with the CRM and development of content, emails, landing pages, lead scoring criteria, list segmentation, and buyer journey mapping based on audience segments. Versed in Marketo, SharpSpring, and Hubspot.

Paid Media

Capabilities include: Research, design, building, and management of paid media campaigns for PPC, Amazon Sponsored Products, display,
re-marketing, Youtube, Facebook, LinkedIn, local search. Google Ads Certified.

SEO

Capabilities include: Research, strategy, and execution of
on-page, local business marketing (NAP), reputation management, keyword research, technical backend implementation.

 Content Strategy

Capabilities include: Strategy, campaign, and topic development driven by search, analytics, and social data.